Nobody outside your industry is persuaded by your technical expertise. They care about what it does for their life. This is the story of how a camera on a train to Denver taught me that lesson, and why it's the reason clients don't just hire Merrill Film Group for video production, they buy into the brand.

A brand story video is the foundation of your marketing. Learn what it needs to accomplish, what makes it effective, and why so many great businesses still do not have one.