St. vincent de paul
building trust through video
DELIVERABLE:
Welcome to Saint Vincent de Paul’s Annual Gala Film, created to raise awareness and inspire giving through real stories of impact. This documentary-style piece was designed to connect emotionally with audiences and support fundraising efforts across their event, website, and social platforms.
svdp
The Society of St. Vincent de Paul Georgia supports individuals and families facing poverty, homelessness, and financial hardship across the state.
They needed a documentary-style video featuring testimonials and interviews to raise awareness and support their upcoming gala. The piece was designed to create an emotional response and is used across their website, social media, and annual event to drive engagement and donations.
services provided
Creative Direction
Video Production
This project was in collaboration with Focus Films.
Produced and edited by Graham Kuhn, Focus Films.
Directed and Filmed by Christopher Davis, Merrill Film Group.
The problem
Fundraising requires asking for donations, but direct appeals can feel uncomfortable or ineffective.
They needed a way to communicate urgency and impact in a way that naturally moved the audience to give, without explicitly asking for money.
