LIVING WITH INVISIBLE DISEASE
In partnership with Hockey With A Heart
DELIVERABLE:
Welcome to APFED’s 30-second awareness and fundraising spot, created to bring visibility to eosinophilic diseases and the families affected by them. Developed for in-arena placement during a New York Islanders game, this piece was designed to quickly inform, create emotional connection, and inspire support within a limited window.
APFED
American partner for Eosinophilic disease
This commercial was produced in partnership with Hockey With A Heart for in-arena placement during a New York Islanders game.
The goal was to raise awareness for APFED (American Partnership for Eosinophilic Disorders), a nonprofit patient advocacy organization supporting individuals and families affected by eosinophilic diseases.
The video was designed to inform, create emotional connection, and encourage donations by highlighting the realities of living with an invisible disease.
Project overview
Brand Discovery
Messaging and Script Writing
Creative Direction
High-End Video Production & Postproduction
Delivery & Implementation Strategy
services provided
APFED needed to communicate the scale of their impact while creating an emotionally compelling message within a 30 second window.
With no access to live events or centralized locations, and a community spread across the country, capturing that scale visually presented a challenge.
The final piece also needed to be clear and immediately engaging in a high-energy arena environment where attention is limited.
The problem
social media version
Let’s Work Together
