Merrill Film Group

is a video production company that creates video strategy to drive results

OUR services

BRAND STORY VIDEO

The heart of your business, a BSV shares who you are, what you do, and why it matters — crafted to build trust and connection with your audience. Your BSV can be leveraged across various platforms and formats.

strategic support video

Video content designed to support your business goals. Recruitment, onboarding, video sales letter, client testimonial, and internal messaging. Video is the new way to communicate in internal or external marketing channels.

social media strategy

A tailored approach to planning and producing short-form video content for social platforms. Strategy development to stay consistent, on-brand, and creatively visible for further reach.

Video Director and Videographer Setting Up Interview Video Shot
Creative Team Video Interview Behind the Scenes
Director and Director of Photography Shoot Interview Video

client work

MAIN STREET AUTO

We created a Brand Story Video for Main Street Auto with the goal of building trust, showcasing transparency, and strengthening brand recall. Through authentic storytelling and real team interactions, the video highlights the company’s commitment to honest service, community values, and dependable care.

ATLANTA Renovations & Construction

We created a Brand Story Video for Atlanta Renovations and Construction to inform potential clients about their expertise, craftsmanship, and process. This video was designed as both a showcase of their work and a strategic tool for lead generation—giving viewers reasons to trust and reach out to the ARC team for their next project.

kay allen agency

We created a Brand Story Video for the Kay Allen Agency with the goal of informing her current and potential customers of the highly valuable services she sells. We completed this project in a way that would inspire her audience to take action, just as Kirstyn has done in her own business and life. 

Our process

  • We lay the foundation—clarifying your message, developing the concept, and planning every detail before production. Strategy is everything when producing successful video marketing content. We will create a tailored strategy that fits your business and needs.

  • We capture high-quality visuals and sound that align with your brand and bring your story to life. Production days are fun. We will work creatively and efficiently to to execute your vision.

  • We shape your footage into a polished final video through editing, color, sound, and graphics. Don’t worry, you’ll have the opportunity to revise if necessary!

  • We won’t just leave you with a polished video. We guide you on how to share your video strategically—so it reaches the right people and gets results.

Let’s Strategize.

We’ll go over your business, your goals, and how video might support what you're building. I’ll share how I approach projects, answer any questions you have, and if it feels like a good fit, we can talk about next steps. Super casual, no pressure—just a good conversation to get things rolling.

Filmmaker Director and Photographer

About our DIrector

Christopher Davis is a video strategist and director of Merrill Film Group, based in Atlanta, Georgia. He helps brands bring their stories to life through thoughtful, purpose-driven video content.

Christopher's path to filmmaking was driven by curiosity and creativity. He found himself drawn to how stories shape perception—how the right visuals and words can shift a brand from forgettable to unforgettable. After working in a mix of corporate and agency roles, he realized he wanted more than just a creative job—he wanted creative freedom. Today, he strives to help people and businesses communicate what truly matters to them.

That’s what Merrill Film Group is built on: storytelling that’s real, strategic, transparent, and emotionally resonant. Christopher doesn’t believe in cookie-cutter content. Every brand has a voice—his job is to help clients find it and present it to their audience in ways that actually connect and resonate.